Kellogg Global Marketing Leadership Program (GMLP)

Kellogg’s Global Marketing Leadership Program will enable successful marketing professionals to acquire the skills needed to transition to a CMO role. The participants will learn from a cutting-edge curriculum with expert Kellogg faculty who are renowned Marketing thought leaders and with a global peer group. In addition, the participants will develop a mindset needed to thrive in today’s fast paced interconnected business landscape and propel their careers forward.

Key Benefits

  • Develop skills to transition to a CMO role and lead marketing transformation in your organization
  • Deepen your understanding of customer and market insights to lead your organization to growth
  • Refine your marketing strategies for competitive advantage in the new business landscape
  • Lead your organization in implementing disruptive marketing and digital business models
  • Apply your learning at your workplace through project work, guided by expert Kellogg Faculty
  • Learn from world class Kellogg Faculty who are thought leaders in their fields
  • Graduate with Kellogg School of Management alumni benefits and be part of the global Kellogg alumni network

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Participant Profiles

Participants might come from large or medium sized firms who are focused on marketing transformation and corporate innovation within existing industries. The Global Marketing Leadership Program will help talented leaders prepare to take on larger marketing transformation roles. All the key elements of the GMLP experience – the faculty, the content, peer interactions and application exercises etc. are designed specifically for participants with:

  • A minimum of 10+ years of work experience
  • International exposure is preferred
  • Confident fluency in written and spoken English


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    Eric T. Anderson

    Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice

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    Gregory Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

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    Alexander Chernev

    Professor of Marketing

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    Steven L. Franconeri

    Professor of Psychology, Weinberg College of Arts & Sciences; Professor of Management & Organizations

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    Kent Grayson

    Associate Professor of Marketing; Bernice and Leonard Lavin Professorship

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    Julie Hennessy

    Clinical Professor of Marketing

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    Sanjay Khosla

    Adjunct Professor of Executive Education

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    Harry M. Kraemer

    Clinical Professor of Strategy

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    Michael Mazzeo

    Associate Professor of Strategy

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    Loran Nordgren

    Associate Professor of Management & Organizations

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    Thomas F. O’Toole

    Clinical Professor of Marketing; Senior Fellow

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    Derek D. Rucker

    Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing

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    Mohan Sawhney

    McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

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    David Schonthal

    Clinical Associate Professor of Innovation & Entrepreneurship

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    Marshall Solem

    Managing Principal, ZS Associates

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    Leigh Thompson

    J. Jay Gerber Professor of Dispute Resolution & Organizations; Professor of Management & Organizations; Director of Kellogg Team and Group Research Center

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    Brian Uzzi

    Richard L. Thomas Professor of Leadership and Organizational Change; Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI)

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    Robert Wolcott

    Clinical Professor of Innovation & Entrepreneurship; Co-Founder and Executive Director, Kellogg Innovation Network

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    Edward Zajac

    James F. Bere Professor of Management & Organizations

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    Joel Shapiro

    Clinical Associate Professor and Executive Director for the Program

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    Andris Zoltners

    Professor Emeritus of Marketing

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    Tim Calkins

    Clinical Professor of Marketing


Dates & Fees

Dates Length Location Tuition Fees
April 2-6, 2018 5 Days Kellogg School of Management, Evanston $30,000
June 11-15, 2018 5 Days Eruditus, Singapore
October 29-November 2, 2018 5 Days Kellogg School of Management, Evanston