In collaboration with

Starts on

January 29, 2018

Duration

9 months, online 4-6 hours per week

course fees

USD 3,000

Why Enroll for Diploma in Digital Business?

Digital business models have completely transformed music, newspapers, and ticket booking. While finance, retail, and movies are in early stages of transformation, most business leaders agree that every industry will eventually be impacted. Digital transformation is driven by a set of principles and frameworks. Once these principles and frameworks are understood, they can be applied to any business. For example, participants will learn the framework for mediation of digital platforms, which can then be applied to food delivery and to private jet rentals.

25%

of the world's economy will be digital by 2020.

SOURCE: DIGITAL ECONOMIC VALUE INDEX

40%

Higher salaries for digital marketers compared to traditional marketers.

SOURCE: YOUR STORY & KSTART

$335.5Bn

Worldwide digital advertising expenditure by 2020.

SOURCE: STATISTA

  • MODULES    
  • SIMULATIONS    
  • FACULTY    
  • HIRING PARTNERS  

Your Learning Journey

365
Video Lectures

24
Discussions

29
Assignments

2
Simulations

6
Case Studies

1
Capstone Project

Live Teaching Sessions Every
2 Weeks

    • Module 1: Five Domains Of Digital Transformation: Understanding The Drivers That Impact Digital Strategies
      The Five Domains of Digital Transformation - A Holistic Framework
      From Mass Marketing to Customer Networks and New Path to Purchase
      Five Core Behaviors of Customers in the Digital World
      Platform overview
      Coopetition, Dis/intermediation, and Asymmetric Competitors
      Building Data as a Strategic Asset for Your Business
      Big Data at Work: New Data, New Tools, and Templates of Value
      Innovation Through Experimentation: AB Test and Minimum Viable Products
      Translating the Lean Startup to Enterprise Scale Innovation
      Adapting Your Value Proposition
    • Module 2: Business Models: Executing A DigitalTransformation
      Mastering Disruptive Business Models
      Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
      Leadership and the Customer Value Imperative
  • Module 3: The Platform Business Model: Leading Digital Innovations
    Platform Definitions and Overview
    Foundations
    Design and Monetization
    Platform Launch and Growth
    Open Innovation
    Strategy and Competition
    Platform Governance
  • Module 4: Digital Marketing Strategy: Driving Customer Engagement
    The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
    (Overview) + Access Strategy
    Engage Strategy
    Customize Strategy
    Connect Strategy
    Collaborate Strategy
    Digital Advertising Mix - Key Channels and Principles
    Best Practices from Brands on Social Networks
    Lessons From Brand Failures in Social Media
    Making Digital Matter - Metrics, ROI, and Agile Modelling
    Organizational Challenges of Digital Marketing
    Six Faces of the Near Future of Marketing

Certificate

Upon successful completion of the program, participants will be awarded a certificate by EMERITUS Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan.

EMERITUS Network Benefits

On successful completion of this program, join a community of over 4700 learners on the EMERITUS Network. The EMERITUS Network is your platform to connect to a global network of individuals. Benefits of the EMERITUS Network include:

    • Tuition Assistance
      Access to over 400 Global Career Opportunities
      Global Network that includes over 400 CEOs, Presidents, Vice Presidents, Directors, Founders and Managing Directors
      Invitation to Global Events
  • Start-up Corner to help connect, collaborate, raise capital, invest or identify talent
    Extended Course Access and
    Access to EMERITUS Groups

To Learn more about the EMERITUS Network benefits visit Click here