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TBD
Customer Driven Marketing: Strategies for Profitable Growth will help you achieve your marketing goals no matter your industry. The program entails both the knowledge of conventional core concepts, including using lifetime customer value in marketing planning, developing a unique brand, and understanding distribution channels, as well as a new consumer-centric lens through which to view those concepts. This program will give you the tools you need to create a significant impact for your organization.
You will gain a clear, in-depth understanding of core marketing concepts to identify the essential elements of a strong marketing plan and participate in and drive marketing decisions. You will:
- Learn to use quantitative analysis and sound conceptual arguments to make — and justify — marketing decisions.
- Recognize the value of your brands and how to enhance that value.
- Build a disciplined approach to analyzing marketing situations by understanding and applying key principles.
- Learn qualitative methods for successfully taking new ideas to market and for revitalizing products and services already on the market so that they reach their full potential.
- In addition to the qualitative and quantitative methods, the program uses interactive lectures and hands-on exercises to give you a deeper understanding of your customers and the strategic role marketing plays throughout the organization.
Among the seven program sessions, topics include:
- Positioning New Products and Services
- Customers as Assets
- Designing and Managing Product Line
- Managing Consumer Experiences
Faculty:
Jagmohan Raju, PhD
Joseph J. Aresty Professor, Professor of Marketing, the Wharton School; Executive Director, Wharton Co-Sponsorship of Indian School of Business
http://executiveeducation.wharton.upenn.edu/faculty/CFE0F58BF3794718B4F10F719689F8CD/jagmohan-raju
For more information on this program please visit the Wharton Executive Education website:
http://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/customer-driven-marketing-india
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