The explosive growth in digital ventures across India and the world in the last decade has led to an ever-growing demand for Product Managers. Product Managers are at the intersection of business, technology and customer experience. They are 'CEOs of their product', responsible for every facet from development and launch to marketing and analytics.

Begin your journey towards a career in Product Management by enrolling for XLRI VIL's Advanced Product Management, in collaboration with Eruditus Executive Education.

Through this programme you will gain an understanding of product strategy, ideation, creation, management and growth across life cycles as well as marketing, branding and sales from a product perspective. It will enhance your creative problem-solving skills, and equip you with immense strategic and tactical knowledge allowing you to play a key role in creating disruptive business models.


- Content relevant for candidates from technical and non-technical backgrounds
- Eminent faculty of XLRI, Jamshedpur and top industry professionals
- Highly strategic and tactical programme curriculum to create customer-centric products
- Live online sessions, assignments, case studies and a mandatory Capstone Project
- 'Executive Development Programme Certificate' granted by XLRI upon completion
- 120 hours of live online sessions via direct-to-device platform


  • Acquire an exhaustive understanding of a Product Manager's role in product development and management
  • Get equipped with skills across varied dimensions of product management including design & development and product specification
  • Ideate and evaluate ideas via practical frameworks, while learning to create to create wireframes, road mapping and prototypes
  • Release minimum viable products to test and validate based on usability testing of prototypes
  • Develop a coherent understanding of product success metrics, features prioritization and other relevant product marketing metrics & tools
  • Competently manage products at all stages of the product lifecycle to create disruptive business models with a product-centric approach


Executive Development Programme in Advanced Product Management - Certificate Click to view certificate



      27 March 2021


      10 Months
      (Live Online Sessions
      Every Saturday: 3:30 PM - 6:30 PM)


      INR 1,60,000 + GST

    Who is this Programme For

    XLRI VIL’s 10 month Advanced Product Management programme will be a great learning experience for professionals across a wide variety of industries, especially those who work in ecommerce, media, retail, healthcare, education and the IT industry.

    The Advanced Management Programme is most beneficial for:

    • Marketing & Sales Managers looking to understand products and lifecycles in order to better market, promote and brand them, as well as professionals interested in moving into product-centric roles
    • Product, Category & Programme Managers interested in furthering their knowledge in product strategies, disruption and innovative techniques
    • Business Heads & Entrepreneurs keen to understand market opportunities, conceptualise disruptive business models, nurture products, and network with industry thought-leaders
    • Consultants looking to develop a strategic and customer-centric mindset, adapt new technologies, business models, and product strategies
    • ELIGIBILITY: Any Graduate (10+2+3 or 10+2+4)/ Diploma holder with minimum one year of work experience in any discipline

    Programme Modules & Faculty


    • What is a product?
    • What is Product Management?
    • Product Lifecycle
    • Types of Product Management
    • Qualitative Research
    • Quantitative Research
    • Surveys and Interviews
    • Value Proposition Design
    • Strategic Planning, Competitor Analysis and Market Model
    • Idea Generation
    • Feasibility Analysis
    • Product Market Fit
    • Personas
    • User Stories and User Journey Map
    • What is MVP?
    • Types of MVP
    • Hypothesis Testing | A/B Testing
    • Prototype Development
    • Prototype Testing
    • Wireframing
    • Usability Testing
    • Design Thinking (Principles, Mindset & Tools)
    • Introduction to User Experience
    • Feedback and Critiques
    • Agile Product Development
    • Lean Product Development
    • SCRUM Framework
    • Brand Architecture – Why is it necessary?
    • Different Models of Brand Architecture
    • How to develop Brand Architecture?
    • Brand Equity and its Relevance
    • Branded House and House of Brands
    • Developing and Managing a Brand Portfolio
    • Customer experience journey and Purchase Funnel
    • Touch Point Concept
    • Identifying and Prioritising Key touch points
    • Defining the touch points roles
    • Implementing the Brand at key touch points
    • Pricing Model
    • Product Costing
    • Pricing Strategy
    • Segmentation | Target | Positioning
    • Sales Forecasting
    • Why Digital Marketing is important – changing Media habits
    • Digital Marketing Framework – Salience, Authority, Engagement, Advocacy
    • Search Engine Optimisation
    • Paid Search Marketing (Paid Google Ads)
    • Content Marketing
    • Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)
    • Email Marketing (Mailchimp)
    • Lead Generation
    • Customer Acquisition
    • Customer Retention
    • AARRR Framework
    • HEART Framework
    • Product Marketing Metrics and Tools
    • Agile Metrics and Tools
    • Product Success Metrics
    • Product Roadmapping
    • Feature Prioritisation
    • Prioritisation using RICE
    • Product Mix Breadth
    • Product Line Depth
    • Platforms
    • Mass customisation
    • Analytics for Customer Research
    • Data Visualisation and Storytelling
    • Regression & Clustering
    • Text Mining Foundations
    • Social Media Analytics
    • Google Analytics


    Dr Fr Sebastian George, S. J.
    Dr Fr Sebastian George, S. J.


    XLRI NCR Campus

    Fr Dr Sebastian George, S.J is Director of XLRI, School of Business and Human Resources. He has over 14 years of experience in management education across domains of Organisation Behaviour like Individual Behaviour in Organisations, Transformational Leadership and Managerial Counselling.

    He pursued his PhD in Transformational Leadership and its Relationship with Organisational Citizenship Behaviour and Organisational Justice from Madras University. His research interests are in the area of Leadership and Personnel Effectiveness.

    He has developed and conducted several Management Development programs at very reputed private organisations and government entities such as L&T, SBI Life, Reliance Communications, RBI, Nabard and several other state government entities.

    Previously he was the Director of XIME, Chennai, from 2017 to 2019. He has held important leadership roles at XLRI, Jamshedpur, campus as Administrator and Dean of Administration from 2013-2017. He joined XIMB as Dean of Finance in 2008 for two years.

    Dr Rajeev Roy
    Dr Rajeev Roy


    Entrepreneurship & Innovation

    Dr Rajeev Roy is an entrepreneurship educator, startup mentor, entrepreneur and investor. Currently he is Professor of entrepreneurship at XLRI Xavier School of Management, and the CEO of XCEED, the campus incubator. He completed his PGDM from IIM, Ahmedabad. His entrepreneurial ventures include food processing, KPO, dairy products and microfinance.

    He has been involved in entrepreneurship development in 14 countries across five continents. He has been a full-time faculty in business schools in India and USA. He has set up 6 incubators and accelerators in 4 different countries. He was founder CEO of 36Inc in Raipur which became India’s 2nd largest Incubator and incubated over 100 startups within a year of being setup.

    Programme Fee

    Dates Length Location Tuition Fees
    March 27, 2021 10 Months Live Online Sessions
    Every Saturday: 3:30 PM - 6:30 PM
    INR 1,60,000 + GST
    Deadline Application Fee
    Round 1 Jan 27, 2021 INR 2,500 + GST
    Round 2 Feb 19, 2021 INR 2,500 + GST
    Round 3 Mar 16, 2021 INR 2,500 + GST
    Remarks Instalment Amount
    Instalment 1 Within 7 days of selection INR 20,000 + GST
    Instalment 2 Mar 26, 2021 INR 40,000 + GST
    Instalment 3 Jun 25, 2021 INR 50,000 + GST
    Instalment 4 Sep 25, 2021 INR 50,000 + GST

    Student Loan Details

    Loan Amount Available Tenure (months) EMI
    INR 1,79,360 36 INR 6,631


    • The above EMI’s are indicative. The EMI’s offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
    • Other EMI tenures available (Months):
      Propelld: 12/18/24/30/36/42/48
      Eduvanz: 12/24/36/48

    Please visit Students Loans and Financing for details on how to avail a student loan.

    System Requirements

    This programme includes live online classes. To attend a live online class you will need to have a PC/ Laptop/ Mac with

    • Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth
    • Webcam: built-in or USB plug-in
    • Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)
    • RAM: 4 GB or higher
    • OS: Either MacOS 10.7 or higher OR Windows 8 or higher
    • An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)
    • Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+
    • Zoom software client installed on your PC/ Laptop/ Mac

    We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/ Laptops/ Mac systems and also on phones and tablets. You can join your live online class from a phone or tablet if it supports the Zoom client. We recommend that you attend classes from a PC/ Laptop/ Mac.