In a world that is rapidly embracing Industry 4.0, keeping up with emerging digital technologies has become a business staple. With the Middle East evolving as a leading region for economic diversification and transformation, joining this programme will help participants understand the new digital ecosystem and strategies to create winning value propositions. The Executive Programme in Digital Transformation of Business – Middle East from IIM Lucknow provides a comprehensive curriculum with a global focus on new-age business models, marketing and finance in a digital world, innovation and change management, as well as business analytics and communication. Delivered through engaging live online sessions and three-day face-to-face classes in Dubai, the high-impact three-step learning journey will enable proficiency in forward-looking concepts and strategies in digital transformation for competitive advantage and business growth.


  • Explore the technological disruptions driving change across industries
  • Learn about fintech technologies, robotics, automation, IoT, blockchain, machine learning and artificial intelligence for business applications
  • Develop sustainable business models through frugal innovation, co‐creation and crowdsourcing
  • Leverage the potential of big data and analytics in enabling the digital transformation process
  • Gain an understanding of new business practices with a focus on innovation, design-thinking principles and entrepreneurship
  • Build your ability to navigate the wave of disruption and make your organisation 'digital-ready'
  • Gain proficiency in transformational organisational leadership and communication
  • Gain insights into the new digital ecosystem and the strategies to create a winning value proposition


Executive Programme in Digital Transformation of Business – Middle East - Certificate Click to view certificate



    29 December 2020


    10 Months
    (Live Online & Face-to-face Classes, Dubai.
    Live Online Sessions - Every Saturday 5:15 PM to 8:15 PM)


    AED 21,836 (Early Bird Fee till Oct 16, 2020)
    AED 24,000 (Standard Fee from Oct 17, 2020)

Who is this Programme For

The programme’s holistic curriculum challenges conventional models of thinking to help particpants develop a digitally-informed mindset and strategic leadership skills needed to manage a future-ready business.

This programme is suitable for:

  • Mid to senior-level executives working in digital transformation projects in their organisations or aspire to lead such initiatives
  • CXOs, business leaders or function heads involved in strategic planning and driving digital transformation strategies
  • Consultants working with clients to help them transition, transform and scale their businesses
  • Entrepreneurs interested in leveraging transformative technologies and solutions to stay ahead of the competition
  • ELIGIBILITY - Graduate with minimum 7 years of work experience

Programme Modules & Faculty


  • Fundamental economic drivers of Business Paradigms
  • New age technologies driving the disruption
  • How to anticipate and adapt to disruption
  • Basics of enterprise architecture
  • Cloud concepts and architecture
  • Big Data concepts and techniques
  • IOT and Industry 4.0
  • Introduction to strategy
  • Strategic choices and value creation
  • Disruptive ecosystems
  • Creating a winning ecosystem
  • Need for digital marketing
  • Brand management in a digital world
  • Conventional to agile marketing
  • Marketing tools, automation and AI
  • Introduction to business valuation
  • Valuing early stage businesses
  • Financing a business in the digital age
  • Payment systems in the new world
  • Fintech in investments and asset management
  • Peer lending and crowd funding
  • Design Thinking ‐ Solving problems creatively
  • Concepts and frameworks for innovation management
  • Value creation through innovation / new business models
  • Agile development practices
  • New learning modalities for talent transformation
  • Value based leadership
  • Staying nimble and adaptive
  • Business Intelligence tool kits
  • Data mining
  • Leading with advanced analytics
  • Persuasive communication
  • Social media and communication
  • Crisis management in a digital world
  • The hands-on capstone project will either propose a solution to the challenge faced by your business or an idea for a product/service transformation
  • The project must be a relevant and challenging transformation initiative in the current organisation
  • Final Presentation will demonstrate the new thinking and innovative solutions to implement transformation initiatives


Prof. Ashish Pandey
Prof. Ashish Pandey

Programme Director & Assistant Professor,

Finance and Accounting

Prof. Ashish Pandey has significant experience in managing public and private companies in the residential real estate, asset management, and financial services sector. Most recently, he served as a Chief Executive Officer of an NYSE-listed REIT with a market capitalization of over USD one billion. Prof. Pandey’s research interests include financial intermediation and financial institutions, capital market research in accounting and information linked incentives. He was listed by Forbes in ‘America’s Most Powerful CEO under 40’ list in the year 2014.

Prof. V.S. Prakash Attili
Prof. V.S. Prakash Attili

Programme Director & Assistant Professor,

Information Technology and Systems

Prof. Prakash Attili has over 17 years of experience in IT service delivery and corporate training, which includes a decade of management experience in driving global, large-scale IT projects. He holds a PhD from IIT Madras and has published his research work in various refereed journals and conferences such as CAIS, AMCIS and ICIS, among others. His current research interests are information privacy, IT program management and cybersecurity. He won the prestigious award of excellence as ‘Most Valuable Contributor’ at Infosys in 2016 and 2018.

Programme Fee

Dates Length Location Tuition Fees
December 29, 2020 10 Months Live Online & Face-to-face Classes, Dubai
(Live Online Sessions - Every Saturday 5:15 PM to 8:15 PM)
AED 21,836 (Early Bird Fee till Oct 16, 2020)
AED 24,000 (Standard Fee from Oct 17, 2020)
Deadline Application Fee
Round 1 Oct 16, 2020 -
Round 2 Nov 20, 2020 -
Round 3 Dec 15, 2020 -
Remarks Instalment Amount
Option 1 Full payment AED 21,836 (Early Bird Fee)
AED 21,836 (Standard Fee)
Option 2 Payment in 8 Instalment AED 21,836 (Early Bird Fee)
AED 24,000 (Standard Fee)
Option 2 - Booking Amount Within 7 days of selection AED 6,716 (Early Bird Fee)
AED 7,200 (Standard Fee)
Option 2 - Installments Monthly payments for 7 months** AED 2,160 (Early Bird Fee)
AED 2,400 (Standard Fee)

Student Loan Details

We currently do not offer Student Loans for this programme. However, we are working on providing an option and will alert you as soon as it is made available.


**7 post-dated cheques need to be submitted for the 5th of every month.
Note: The above fee components are inclusive of UAE VAT (currently @ 5%).


This programme includes live online classes. To attend a live online class you will need to have a PC/Laptop/Mac with

  • Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth
  • Webcam: built-in or USB plug-in
  • Processor: with Dual Core 2Ghz or higher (i3/i5/i7 or AMD equivalent)
  • RAM: 4 GB or higher
  • OS: Either MacOS 10.7 or higher OR Windows 8 or higher
  • An internet connection: Minimum bandwidth of 3.0 Mbps (up/down)
  • Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+
  • Zoom software client installed on your PC/Laptop/Mac

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/Laptops/Mac systems and also on phones and tablets. You can join your live online class from a phone or tablet if it supports the Zoom client. We recommend that you attend classes from a PC/Laptop/Mac.