The General Management Programme for Executives – Dubai is designed to help business managers transform into multi-skilled business leaders. The programme is designed to ensure participants formally learn frameworks and best practices in the areas of leadership, strategy, finance, marketing, operations, digital and analytics.

The General Management Programme for Executives – Dubai is an intensive, 9-month, multi-modular, face-to-face programme. Participants will experience a world-class learning journey via face-to-face classes in Dubai and a campus immersion at IIM Lucknow, India.


  • On successful completion of the programme, participants will be eligible for Executive Alumni status of IIM Lucknow.
  • Have a general understanding of management.
  • Deal with day to day cross-functional activities at their organisation.
  • Create effective business models and marketing plans.
  • Develop growth, sales and communication strategies.
  • Address transformational challenges at their organisation.
  • Develop strategic negotiating skills.
  • Manage profitable P&L accounts.
  • Have a sustainable competitive perspective.
  • Leverage team strength.
  • Develop an understanding of performance management.


General Management Programme for Executives – Dubai - Certificate Click to view certificate



    Coming Soon


    9 months
    (Residential - IIM Lucknow, Noida Campus, India ( 1 visit – 5 days ) | Non - residential - Dubai, UAE)


    AED 34,125 (includes 5% UAE VAT)

Who is this Programme For

  • Minimum 5 years of work experience.
  • Mid-level or senior-level executives.
  • Confident fluency in written and spoken English.

Programme Modules & Faculty


  • The engines and mechanics of economic growth
  • Monetary policy and output growth
  • The recent global economic crisis – the genesis and the policy remedies
  • Financial Accounting Framework: Scope & Overview
  • Preparation of Financial Statements
  • Analyzing Annual Reports
  • Cost concepts and classification
  • Activity Based Costing
  • Cost Analysis for decision making and control
  • Employee Engagement
  • Performance Management
  • Understanding Consumer Choices & Consumer value
  • Segmenting, targeting and positioning
  • Elements of marketing mix – 6 Ps of New marketing
  • Strategic Marketing
  • Understanding self: Individual in an organisation
  • Managing Workgroups and team
  • Concept of Value & Return to Shareholders
  • Investment, Financing & Dividend Decisions
  • Creating EVA & MVA
  • Understanding Relationships Close-Loop Marketing
  • Customer Lifetime Value and Profitability
  • Customer Acquisition and Customer Loyalty
  • Customer Satisfaction Index and Customer Retention
  • Word of Mouth and Branding as CRM
  • Business reports & Proposal Writing
  • Strategies for cross-cultural communication
  • Effective Corporate Communication
  • External Environment Analysis, Industry Structure Analysis
  • Value Chain Analysis
  • SWOT Analysis
  • Corporate Strategy
  • International Strategy
  • Managing Change
  • Operations Strategy and Competitiveness
  • Product/Services Design & Development
  • Scale & Capacity Planning
  • Forecasting & Operation Plans
  • Project Management
  • 5-Dimensional Framework of Negotiating Ability
  • Negotiation Planning and Process
  • Negotiation Strategy
  • Complex Negotiations
  • Closing the Deal
  • Buying Process
  • Perpetual Mapping
  • Learning & Memory
  • Concept of business sustainability
  • Competitive analysis in carbon-constrained economy
  • Challenges of integrating sustainability strategies with core business strategies
  • Corporate branding and positioning around sustainability
  • Understanding the Creative process
  • Improving/developing creative potential
  • Understanding cognitive system
  • Role of nudges in influencing others
  • Understanding the Online Consumer
  • Digital Advertising
  • E-Commerce Models
  • Online Marketing Research
  • Web Analytics
  • Social Media Marketing
  • Social Listening and Social Media ROI
  • Mobile Marketing
  • Business Strategy
  • Digitizing the product
  • Digitizing the customer experience
  • Digitizing internal operations & processes
  • Digitizing external supply chain
  • Leadership Theories
  • Lessons in Leadership from Literature
  • Leadership Styles
  • Persuasive Leaders
  • Ethics in Leadership
  • Is the Mega Finale of the 22-days intensive General Management Programme for Executives – Dubai. The participants would identify the management problem, develop and evaluate the alternative course of action and suggest the best option.


Prof. Amit Agrahari
Prof. Amit Agrahari Information Technology
Prof. Pradeep Kumar
Prof. Pradeep Kumar Information Technology
Prof. D Tripati Rao
Prof. D Tripati Rao Business Environment
Prof. Chandan Sharma
Prof. Chandan Sharma Business Environment
Prof. Prem P Dewani
Prof. Prem P Dewani Marketing
Prof. Rajeev Kumra
Prof. Rajeev Kumra Marketing
Prof. Anadi Pande
Prof. Anadi Pande Strategic Management
Prof. Neeraj Dwivedi
Prof. Neeraj Dwivedi Strategy
Prof. Ajay K Garg
Prof. Ajay K Garg Financial Management
Prof. Prakash Singh
Prof. Prakash Singh Financial Management
Prof. Seshadev Sahoo
Prof. Seshadev Sahoo Financial Management
Prof. Vikas Srivastava
Prof. Vikas Srivastava Financial Management
Prof. Sushil Kumar (BS)
Prof. Sushil Kumar (BS) General Management
Prof. Archana Shukla
Prof. Archana Shukla Human Resource Management
Prof. Nishant Uppal
Prof. Nishant Uppal Human Resource Management
Prof. P Priyadarshi
Prof. P Priyadarshi Human Resource Management
Prof. Pankaj Kumar
Prof. Pankaj Kumar Human Resource Management
Prof. Neerja Pande
Prof. Neerja Pande Communication
Prof. Payal Mehra
Prof. Payal Mehra Communication
Prof. Suresh K Jakhar
Prof. Suresh K Jakhar Operations Management
Prof. Sushil Kumar (OM)
Prof. Sushil Kumar (OM) Operations Management

Programme Fee

Dates Length Location Tuition Fees
Coming Soon 9 months Residential - IIM Lucknow, Noida Campus, India ( 1 visit – 5 days ) | Non - residential - Dubai, UAE AED 34,125
Remarks Instalment Amount
Full Payment AED 34,125 Within 5 days of confirmation
Down Payment AED 8,625 Within 5 days of confirmation
Instalment 1 to 7 AED 4,000 7 PDCs - 05th of every month

Student Loan Details

We currently do not offer Student Loans for this programme. However, we are working on providing an option and will alert you as soon as it is made available.