Special corporate enrolment pricing
Professor in Marketing and Chairperson-Online Programmes at MICA
Dr Anita Basalingappa is Professor in Marketing and Chairperson-Online Programmes at MICA. Her expertise is in the area of Marketing theory and practice, given her experience in academe, training and consulting for over 25 years.
Prior to joining MICA in 2004, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and KLE society’s Management Institute and Karnatak University, Dharwad. She was awarded the D C Pavate fellowship at Judge Business School and Sidney Sussex College, University of Cambridge, UK in 2008. At MICA, she has held administrative positions of Chair-Marketing Area, Chair-Research, Chair-Admissions and Chair-Fellow Programme in Management. She has been associated in the past as a visiting faculty on invite at Institutions such as EDI, IIMA, IIMI, FLAME, SPJIMR, and IIM Kashipur.
She has been teaching Marketing Strategy using simulations such as MARKSTRAT & Blue Ocean Strategy Simulation; Brand Management; Customer Relationship Management; Services Marketing and Marketing Theory across residential and online programmes at MICA. Her research and consulting interests include marketing theory, sustainability & street markets, regional brands & rural markets, and social media behaviour of brands & users.
She holds a Bachelor of Science (Honours) degree in Mathematics, an MBA in Marketing and a Ph.D. in Customer Relationship Marketing from Karnatak University, Dharwad, India.
SYSTEM REQUIREMENTS TO ATTEND A LIVE ONLINE CLASSES
This programme includes live online classes. To attend a live online class you will need to have a PC/Laptop/Mac with
We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/Laptops/Mac systems and also on phones and tablets. You can join your live online class from a phone or tablet if it supports the Zoom client. We recommend that you attend classes from a PC/Laptop/Mac.
Special pricing up to 10% discount is available if you enrol with your co-workers.