Special corporate enrolment pricing
Professor, Marketing & Chairperson - Online Programmes, MICA
Dr Anita Basalingappa’s expertise lies in the field of marketing theory and practice, given her experience in academia, training and consulting for over 25 years. Before joining MICA in 2004, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and KLE society’s Management Institute and Karnatak University, Dharwad.
She has been a recipient of the prestigious Dr D. C. Pavate Visiting Fellowship at the Judge Business School and Sidney Sussex College, University of Cambridge, U.K. At MICA, she has held administrative positions of Chair-Marketing Area, Chair-Research, Chair-Admissions and Chair-Fellow Programmes in Management. She has been a visiting faculty on invite at reputed Institutions such as EDI, IIMA, IIMI, FLAME, SPJIMR, and IIM Kashipur.
She has been teaching marketing strategy using simulations such as MARKSTRAT & Blue Ocean Strategy Simulation; Brand Management; Customer Relationship Management; Services Marketing and Marketing Theory across residential and online programmes at MICA. Her research and consulting interests include marketing theory, sustainability & street markets, regional brands & rural markets, and social media behaviour of brands & users.
She holds a Bachelor of Science (Honours) degree in Mathematics, an MBA in Marketing and a PhD in Customer Relationship Marketing from Karnatak University, Dharwad, India.
SYSTEM REQUIREMENTS TO ATTEND A LIVE ONLINE CLASSES
This programme includes live online classes. To attend a live online class you will need to have a PC/Laptop/Mac with
We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/Laptops/Mac systems and also on phones and tablets. You can join your live online class from a phone or tablet if it supports the Zoom client. We recommend that you attend classes from a PC/Laptop/Mac.
Special pricing up to 10% discount is available if you enrol with your co-workers.