OVERVIEW

Today, businesses across geographies, sizes and industries have realised that digital marketing is indispensable in order to be future-ready. India is the fastest-growing digital advertising market in the world, and the digital marketing industry in India will be worth USD 160 billion by 2025 (India Today, 2020). With such a lucrative outlook, despite the challenging economic times, this is the right time for you to build a career in digital marketing and analytics.

The Professional Certificate Programme in Digital Marketing and Analytics from the Indian Institute of Management, Kozhikode (IIM Kozhikode) provides an end-to-end understanding of the current digital marketing landscape, in-demand tools and best practices. You will develop the knowledge and skills required to engage with the 21st-century digital customer through multiple digital marketing channels and optimise campaigns to meet business goals. You will also learn to leverage marketing analytics across the user journey. On successfully completing the programme, you will be an industry-ready digital marketing professional, while being eligible for the prestigious IIM Kozhikode Executive Alumni Status.

KEY BENEFITS

  • Develop a holistic understanding of the digital marketing landscape
  • Understand the digital customer in terms of needs and behaviour
  • Learn the process of strategic decision-making in the digital world
  • Evaluate and select digital marketing channels in order to meet strategic objectives
  • Understand the key techniques used for digital marketing, including social media marketing and mobile marketing
  • Become familiar with tools essential to creating, rolling out, and evaluating digital marketing activities

CERTIFICATE

Professional Certificate Programme in Digital Marketing and Analytics - Certificate Click to view certificate

GET PROGRAMME INFO?

  • STARTS ON

    27 December 2020

  • DURATION

    10 Months
    (Live Online Sessions
    Every Sunday: 6:45 PM to 9:45 PM)

  • PROGRAMME FEE

    INR 1,65,000 + GST

Who is this Programme For

The rapid and penetrating growth of digital media across marketing budgets reflects the tremendous opportunity that lies ahead for digital marketing professionals.


This programme is beneficial for:


  • Traditional marketers, sales, communication, or brand managers keen on developing digital marketing and analytics skills
  • Early-stage professionals looking to switch over to the field of digital marketing from an existing field
  • Senior managers and consultants keen to develop a strategic mindset that revolves around digital marketing and analytics strategy
  • Business owners, C-suite leaders and entrepreneurs who want to explore and utilise digital marketing and analytics to expand their business online
  • ELIGIBILITY - Graduate/ Diploma Holders (only 10+2+3) in any discipline from a recognised university. Minimum 1 year of work experience

Programme Modules & Faculty

syllabus

  • Overview of marketing and role of digital marketing
  • The digital customer
  • Digital vs traditional marketing
  • Competition: Differentiation and positioning
  • Consumers: Segmentation and targeting
  • Customer behaviour and social networks
  • Reaching customers in digital marketing
  • Marketing communication and advertising
  • Pricing, new products, and technology
  • What is a marketing strategy?
  • Strategic decision-making in digital marketing
  • Market identification and planning
  • Leveraging digital marketing techniques
  • Digital copyright, paywalls, privacy and security
  • Basics of digital/ internet marketing tools
  • Search marketing (SEM, SEO, paid search marketing, etc.)
  • Digital marketing analytics tools (Google Adwords, Facebook Ads)
  • Web analytics tools (Google Analytics)
  • Managing social media formats
  • User-generated content and influencer marketing
  • Brand engagement on social media and viral marketing
  • PR in the age of social media
  • Content marketing
  • Mobile marketing formats
  • Mobile retailing
  • Mobile targeting, security and privacy
  • Empowering emerging market consumers through mobile apps
  • New age media and entertainment formats
  • Coping with digital disruptions
  • Introduction to marketing analytics
  • Data collection in digital marketing
  • Predictive analytics
  • Implementation of predictive analytics
  • Optimising ROI for marketing campaigns
  • Analytics for decision-making
  • Data visualisation for insights – 1
  • Data visualisation for insights – 2
  • Initial debrief
  • Interim review
  • Final discussion and video submission


Note: Sub-modules and topics are indicative. Both the suggested topics and sequencing of topics will be modified to fit the total programme hours.

PROGRAMME FACULTY

Prof. Nivedita Bhanja, PhD (Programme Director)
Prof. Nivedita Bhanja, PhD (Programme Director)

Assistant Professor,

Marketing Management

Before joining academia, Prof. Nivedita has worked across organisations in India and the United Kingdom in various roles spanning marketing research and consulting. She holds an MBA from Xavier Institute of Management, Bhubaneswar, and an M.A. in Applied Economics from Utkal University. She also has a PhD in Management from IIM Calcutta.

Prof. Priya Narayanan, PhD (Programme Director)
Prof. Priya Narayanan, PhD (Programme Director)

Assistant Professor,

Marketing Management

Prof. Priya holds a PhD in Marketing and a PGDM, both from IIM Ahmedabad where she was a winner of the best doctoral thesis award across departments. She has worked on projects in strategy and marketing for consumer goods, consumer durables, and heavy industries. Prof. Priya has extensive experience in marketing strategy, traditional and innovative market research techniques, and new product launch.

Prof. Keyoor Purani, PhD (Programme Faculty)
Prof. Keyoor Purani, PhD (Programme Faculty)

Professor,

Marketing Management

Prof. Keyoor has over 25 years of work experience in the academic and corporate world. He has designed and conducted over 100 executive training and development programs in marketing, marketing communications, and corporate reputation.

Prof. Sreejesh. S, PhD (Programme Faculty)
Prof. Sreejesh. S, PhD (Programme Faculty)

Assistant Professor,

Marketing Management

Prof. Sreejesh serves on the editorial board of the International Journal of Consumer Studies. He is actively involved in numerous chapter contributions in books and case study developments and has also authored books of international repute with Pearson India and Springer International.

Programme Fee

Dates Length Location Tuition Fees
December 27, 2020 10 Months Live Online Sessions
Every Sunday: 6:45 PM to 9:45 PM
INR 1,65,000 + GST
Deadline Application Fee
Round 1 Oct 30, 2020 INR 1,500 + GST
Round 2 Nov 30, 2020 INR 2,000 + GST
Round 3 Dec 17, 2020 INR 2,500 + GST
Remarks Instalment Amount
Booking Amount Within 7 days post selection INR 30,000 + GST
Instalment 1 Jan 6, 2021 INR 50,000 + GST
Instalment 2 Mar 20, 2021 INR 50,000 + GST
Instalment 3 Jun 20, 2021 INR 35,000 + GST

Student Loan Details

Loan Amount Available Tenure (months) EMI
INR 1,84,965 48 INR 5,642

Note:

  • The above EMI’s are indicative. The EMI’s offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Other EMI tenures available (Months):
    Propelld: 6/12/18/24/30/36/42/48
    Eduvanz: 12/24/36/48

Please visit Students Loans and Financing for details on how to avail a student loan.

SYSTEM REQUIREMENTS

SYSTEM REQUIREMENTS TO ATTEND A LIVE ONLINE CLASSES
This programme includes live online classes. To attend a live online class you will need to have a PC/Laptop/Mac with

  • Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth
  • Webcam: built-in or USB plug-in
  • Processor: with Dual Core 2Ghz or higher (i3/i5/i7 or AMD equivalent)
  • RAM: 4 GB or higher
  • OS: Either MacOS 10.7 or higher OR Windows 8 or higher
  • An internet connection: Minimum bandwidth of 3.0 Mbps (up/down)
  • Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+
  • Zoom software client installed on your PC/Laptop/Mac

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/Laptops/Mac systems and also on phones and tablets. You can join your live online class from a phone or tablet if it supports the Zoom client. We recommend that you attend classes from a PC/Laptop/Mac.