Special corporate enrolment pricing
The rapid and penetrating growth of digital media across marketing budgets reflects the tremendous opportunity that lies ahead for digital marketing professionals.
This programme is beneficial for:
Note: Sub-modules and topics are indicative. Both the suggested topics and sequencing of topics will be modified to fit the total programme hours.
Before joining academia, Prof. Nivedita has worked across organisations in India and the United Kingdom in various roles spanning marketing research and consulting. She holds an MBA from Xavier Institute of Management, Bhubaneswar, and an M.A. in Applied Economics from Utkal University. She also has a PhD in Management from IIM Calcutta.
Prof. Priya holds a PhD in Marketing and a PGDM, both from IIM Ahmedabad where she was a winner of the best doctoral thesis award across departments. She has worked on projects in strategy and marketing for consumer goods, consumer durables, and heavy industries. Prof. Priya has extensive experience in marketing strategy, traditional and innovative market research techniques, and new product launch.
Prof. Keyoor has over 25 years of work experience in the academic and corporate world. He has designed and conducted over 100 executive training and development programs in marketing, marketing communications, and corporate reputation.
Prof. Sreejesh serves on the editorial board of the International Journal of Consumer Studies. He is actively involved in numerous chapter contributions in books and case study developments and has also authored books of international repute with Pearson India and Springer International.
SYSTEM REQUIREMENTS TO ATTEND A LIVE ONLINE CLASSES
This programme includes live online classes. To attend a live online class you will need to have a PC/Laptop/Mac with
We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/Laptops/Mac systems and also on phones and tablets. You can join your live online class from a phone or tablet if it supports the Zoom client. We recommend that you attend classes from a PC/Laptop/Mac.
Special pricing up to 10% discount is available if you enrol with your co-workers.