Special corporate enrolment pricing
This five-month programme will be extremely beneficial for professionals across all industries and functions (technical and non-technical) since the meticulously curated curriculum will enable participants to lead their organisation in a disruptive and constantly evolving digital world.
This programme is most relevant for:
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Disclaimer: This programme deals with insights and best practices on product management strategies. While the learning is relevant to both technical and non-technical participants, this programme should not be considered as a pure play ‘Digital Product Management’ programme.
Programme Director & Professor,
Professor Atanu Adhikari is a Commonwealth Academic Fellow to London Business School UK, Visiting Researcher to Syracuse University USA, PhD (ICFAI University with one year visiting program at Syracuse University, USA), an MBA (Gold Medallist, IISWBM, University of Calcutta) and a BE (National Institute of Technology, Durgapur). He is actively involved in scholarly academic research work, which has been published in many national and international peer-reviewed academic journals and presented in conferences. He has co-authored several books published by leading international publishers and has also authored several case studies that are published and distributed by Ivey Publishing, Canada and Harvard Business Publishing, USA.
Programme Director & Assistant Professor,
Professor Sreejesh’s primary research interests include marketing analytics, brand management, services marketing, and online marketing & advertising. His publications have appeared in Journal of Brand Management, Industrial Marketing Management, European Journal of Marketing, Computers in Human Behaviour, Journal of Travel and Tourism Marketing, International Journal of Contemporary Hospitality Management, Internet Research, Journal of Product and Brand Management, Journal of Service Theory and Practice, International Journal of Bank Marketing, etc. He serves on the editorial board of International Journal of Consumer Studies. He has also authored books of international repute with Pearson India and Springer International.
SYSTEM REQUIREMENTS TO ATTEND A LIVE ONLINE CLASSES
This programme includes live online classes. To attend a live online class you will need to have a PC/ Laptop/ Mac with
We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/ Laptops/ Mac systems and also on phones and tablets. You can join your live online class from a phone or tablet if it supports the Zoom client. We recommend that you attend classes from a PC/ Laptop/ Mac.
Special pricing up to 10% discount is available if you enrol with your co-workers.