Radical Innovation-Leveraging today’s digital technologies
The term “innovation” has gone from an exotic good-to-have to a survival mechanism. But what does it mean? Where and how does one apply it? Does everyone need to heed the call for innovation? The answer clearly is “yes.” Whether you operate taxis or rental cars, whether you run a law firm or a dentist’s office, and regardless of how high-tech or mundane your work is, the irresistible winds of change either already have or will at some point impact your business.
Three elements of modern technology are making new ideas appear at such an extraordinary pace: the sheer rate of technical progress, the abundance of tools that are placing advanced technologies within the reach of new entrants, and the extraordinary opportunities created by convergence. Furthermore, technologies such as IoT, machine learning, computer vision and robotics are impacting businesses in existential ways. Meanwhile, consumers have changed too, becoming much more open to new business models, whether it is the sharing economy or subscription retail. The objective of this 2-Day Program is to cover some of the salient features of innovation in the modern world and to lay out the philosophy, tools, procedures, and incentives that an organization can adopt to drive innovation.
- Understand how to identify and evaluate new innovative products and businesses.
- Review and understand different ways to create an innovation group and culture and run a targeted innovation session within a company.
- Formulate a corporate plan for invention and new product generation.
- Approach the critical challenges in technology, product, sales, marketing, and financing a new innovative venture.
- Understand the supporting legal and IP requirements and how to set up an intellectual property strategy for the company.
- Incubate, refine, and grow a portfolio of innovative new businesses/products.
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The course is targeted at executives in charge of product or company or business strategy, and product heads. Typical titles will include: CTO, Head of Strategy, CIO, Head of R&D, Product Manager, Dean of Lab, Group Leader, Business & Functional Leaders and so on.
Professor of Mechanical Engineering at MIT and MIT's Dean of Digital Learning
MIT Professional Education Alumni Benefits
- Receive exclusive discounts on all future Short Programs and Digital Programs courses
- Access will be provided to our restricted global MIT Professional Education alumni group on LinkedIn; this includes invitations to join all MIT Professional Education social media platforms
- Networking opportunities with other individuals from around the globe working in a variety of industries interested in innovation, technology, data science, entrepreneurship, science, engineering, among many others
- Email distribution of our MIT Professional Education newsletter
- Finally, participants will join the MIT Professional Education alumni mailing list where they will receive advanced notice regarding special announcements on upcoming courses, programs, and events
- Invitations will be sent directly to participants once they have completed the course successfully
Dates & Fees