Early Bird Registration Benefit
INR 5,000 + GST
We are offering an early bird registration benefit on the programme fee exclusively for participants who apply by November 22, 2021.
The final Early Bird fee will be INR 46,250 + GST.
Digital has bucked trends, shifted perspectives, and galvanised innovation all around us. This is the time for marketers to leverage digital tools and re-engineer organisational roadmaps that make agile digital marketing a reality. To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing
This programme is designed to help participants learn digital marketing tools and techniques and how to apply them with a core knowledge of marketing management. This programme is your answer to how you can engage and retain customers, and successfully achieve business objectives. Saddle up, and ride the digital wave to spur your career advancement.
Eligibility: Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline preferably with 1+ years of work experience as on Dec 31, 2021.
Receive a Certificate of Completion and be eligible for a Certificate of Merit
IIM Jammu Executive Alumni Status
Experience hands-on learning journey with projects and assignments
Immersive learning with IIMJ faculty and industry experts
Enhanced curriculum with real-world case studies and applications
This programme is especially apt for professionals who want to dig deeper into the evolving digital milieu and harness digital marketing for explosive career growth.
This programme is beneficial for:
On successful completion of the programme, participants will need to register with a one-time registration fee of INR 5000 + GST to receive the prestigious Executive Education and Consultancy (EEC) Alumni Status (optional)
The benefits of EEC Alumni Status include:
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Assistant Professor of Economics
Indian Institute of Management, Jammu
He has obtained his Ph.D. degree in Economics from the Department of Economic Sciences, Indian Institute of Technology Kanpur. He teaches courses on economics such as microeconomics, involving consumer and producer decision-making processes, macro economics, and business environment: India & the world. He has published various papers in the journals of national and international repute. He is also an editor of two books published by Palgrave Macmillan, United Kingdom, and Athena Academic Ltd., London, United Kingdom. He has completed a project with ARTNeT, United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), on identifying the extent of trade facilitation in RCEP countries.
Indian Institute of Management, Jammu
He was awarded a Post-Doctoral fellowship from the University of Porto. He earned his Ph.D. from the SP Pune University in the area of marketing. He has to his credit research papers published in the journals indexed in SCI and ABDC and Financial Times Top 50 journal. His research focuses on the dynamics of consumer and brand management in multiple contexts – online, social media, ethics, and sustainability.
Note: Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.
On successful completion of the programme, with a minimum 60% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible for the prestigious IIM Jammu Executive Alumni Status (optional). Participants who demonstrate exceptional academic abilities in the overall results of periodic evaluations would be provided additional Certificate of Merit.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Jammu.
*Others include Publishing, Manufacturing, Oil & Gas, amongst others.
*Others include Hospitality, Legal, and Analysts, amongst others.