The Kellogg Digital Transformation Program helps you to build the capabilities to understand the business impact of frontier technologies apply frameworks for value creation and innovation and to lead transformation initiatives for sustainable competitive advantage.
We are closely monitoring the ongoing COVID-19 pandemic. As the situation continues to change rapidly; the health, safety and well-being of the entire community, is of paramount importance to us. We are committed to providing you with the most current information available about the program; our aim is to ensure the academic integrity and learning experience of the program that you are applying for.
Companies will likely hire talent with skills relevant to new technologies
Organizations believe that a digital talent gap is hampering their transformation initiatives
Organizations state that they lack talent who possess digital transformation skills
Companies believe that they lack the capabilities to manage digital transformation
Hours of Learning
Faculty & Guest Speakers
Upon completing the Kellogg Digital Transformation Program, you will join an elite network of 60,000 alumni, spanning 122 countries.
AT&T: Using the Customer Journey Map, learn how AT&T was able to address customers' uneasy feelings about technology overload when entering stores and turn it into a positive, personalized in-store experience.
FedEx: Explore how FedEx uses a Pinterest board to humanize its business by showcasing stories of the people who deliver packages.
Google: Analyze the structure of brand storytelling through the lens of Google India's "Reunion" commercial, a spot which has nearly 15 million views to date.
Claussen: Explore how insights from social data mining helped a pickle brand map out the motivations of their customers, leading to opportunities to capitalize on segments previously unrealized.
P&G: Learn how P&G addressed the 3 most articulated pain points of dentists by creating a website that offers continuing education, the latest dental research, and tools for practice management — instead of sending sales people to their offices.
Whole Foods: Learn how Whole Foods leverages artificial intelligence (AI) for customer insights and a deeper understanding of product choice.
Step into the minds of executives from a diverse set of companies – platform players, Fortune 500 enterprises, and leading startups. Develop an AI playbook full of use cases and strategies that you can put to work in your organization
Adjunct Lecturer of Marketing
Professor of Leadership
Senior Program Director of Executive Education
Senior Fellow and Adjunct Professor of Marketing
Adjunct Professor of Executive Education
Clinical Professor of Leadership
Clinical Associate Professor of Strategy
Harold L. Stuart Professor of Managerial Economics
Associate Professor of Management & Organizations
Clinical Associate Professor of Management & Organizations
Clinical Professor of Marketing
Academic Director of Executive Education
Professor of Management & Organizations
James F. Bere Professor of Management & Organizations
The program is aimed at leaders and senior executives who aspire to drive the digital transformation agendas in organizations. Participants are expected to have:
A minimum of 10+ years of
Confident fluency in written and
A commitment to participate actively in the rigorous in-person and online components over the six month period of the program
|Review Recorded Video Lectures
|November 2020–January 2021
|December 10, 2020–February 18, 2021
(AI for Business Transformation)
|March 8–12, 2021
(Kellogg Evanston Campus)
|February 18–April 22, 2021
|May 2–8, 2021
(Kellogg Evanston Campus)
*Program Calendar is subject to change.
Note: If we cannot do in-person modules due to COVID-19, those modules will we converted to live-virtual sessions.
|Final Application Date
|October 9, 2020
|Program Fee: US $28,000